Featured Clients

IsAgenix Beyond Courage

Total Number of Clips

12 clips

Total Clip Length

9 Minutes

Problem

Beyond Courage is a personal development retreat set in a beautiful Santa Barbara California,  where attendees get to achieve personal growth. Traditional approaches had proved difficult to showcase the beauty of the venue and the effectiveness of the retreat. Conversational video made the whole process engaging while enhancing client registrations.

Solution

Create a conversational video where the viewer can choose the topics that pique their interest. In this case, the viewer was able to select what was most important to the viewer, which helped them decide on attending the retreat.

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Douglas College

Total Number of Clips

30 clips

Total Clip Length

20 Minutes

Problem

New students entering college are often faced with questions that they don’t know how to answer, let alone who to go talk to. The other problem that Douglas faced was how to convey a message to the new generation with a limited attention span.

Solution

Conversational video was the logical choice. Fun, real, short and to the point; the project allows the student to navigate through the campus consuming information as edutainment.

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Windward Software

Total Number of Clips

9 clips

Total Clip Length

8 minutes

Problem

Windward, with it’s vast array of clients coupled with a diverse product line experienced great difficulty with linear video and it’s lack of ability to match the buyer to the relevant video clip.

Solution

Create a Conversational Video to mimic a real life conversation. This would allow customers to feel they are speaking with a real representative. The goal was to provide information that matches viewers to the right information and offer a no obligation consultation upon submitting a form.

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GiftTRAP

Total Number of Clips

6 clips

Total Clip Length

5 minutes

Problem

GiftTRAP is a unique board game that has won awards globally. The challenge with GiftTRAP has been to communicate the concept of the game to people who have neither played nor seen the game. Specifically this has been a challenge in the USA where consumers have not grasped the fun of the game and perhaps dismissed the game as materialistic, which couldn’t be further from the truth.

Solution

The solution was to create a short, simple and emotional video to explain the concept of the game, to expose the fun and to feature all awards and accolades that the game has received.

The conclusion was that it worked as this holiday season was very successful for GiftTRAP. It was the top selling party game on Funagain.com, which is one of the USA’s top online board game retailers.

The video was launched in late November 2009.

Video

Link(s)

GiftTRAP
Funagain.com
BoardgameGeek.com

Debt Monkey

Total Number of Clips

11 clips

Total Clip Length

5 Minutes

Problem

With such a short attention span for commercials on the internet, viewers rarely stay for more then 10 sec. This poses a problem when trying to build brand awareness.

Solution

Adapt the commercial from television and put the viewer in control; directing the action and the actors on the screen!!

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Connecting Kelowna

Total Number of Clips

5 clips

Total Clip Length

5 minutes

Problem

The tech community of Kelowna ran initiative to promote the use of social media tools, in particular Twitter. ConnectingKelowna.com was simply a blog to share the results of the project. The goal of the project was to get over 1,000 businesses in the Okanagan using Twitter and developing an appreciation for social media. This goal was successfully achieved.

The problem was that a lot of people didn’t really know what Twitter was or how it could be of use to local businesses.

Solution

We created a short fun parody of the Mac/PC series of adverts where one persona was Big Business and the other was Business on Twitter. It provided a simple way to explain the value of Twitter to local businesses.

The site was promoted via Twitter, Facebook and through local media. The following presentation was also posted on Slideshare.net generating over 1,000 views on Slideshare alone. It was favorited many times and made it on to the most popular slideshows on Twitter page, generating yet more traffic.

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