Conversations not Commercials http://hustream.com/blog en amy@hustream.com Copyright 2010 2010-09-07T22:08:18+00:00 Hunter ‘Blanks’ a Bear:  Tipp-Ex Asks You Re-Write the Story http://hustream.com/blog/entry/hunter_blanks_a_bear_tipp_ex_asks_you_re_write_the_story http://hustream.com/blog/entry/hunter_blanks_a_bear_tipp_ex_asks_you_re_write_the_story#When:23:08:18Z Tipp-Ex has proven that even the most ordinary of products can have some bite when using video as a medium for engagement.  In this case, Tipp-Ex, the makers of correction fluid, created a You Tube Channel and a series of ‘choose your own adventure’ style of interactive videos whereby the viewer directs a hunter to interact with a bear. Some of their videos are definitely hilarious ....

]]> Engagement & Marketing, 2010-09-07T23:08:18+00:00 SMEI Invites Peter Matejcek to Speak at Upcoming Event http://hustream.com/blog/entry/SMEI_Invites_Peter_Matejcek_to_Speak_at_Upcoming_Event http://hustream.com/blog/entry/SMEI_Invites_Peter_Matejcek_to_Speak_at_Upcoming_Event#When:18:36:45Z We are excited to announce that our fearless Founder Peter Matejcek has been asked to speak at an upcoming Sales & Marketing Executives International (SMEI) being event held in Vancouver on September 21, 2010.

]]> News & Events, 2010-09-07T18:36:45+00:00 Has your Startup Stopped Blogging? The 5B’s of Startup Blogging http://hustream.com/blog/entry/Has_your_Startup_Stopped_Blogging_The_5Bs_of_Startup_Blogging http://hustream.com/blog/entry/Has_your_Startup_Stopped_Blogging_The_5Bs_of_Startup_Blogging#When:22:34:02Z If your are a startup you’ve just got to blog. Starting a blog is easy, but stopping blogging is easier still.


When I thought about it, there are probably five main reasons companies stop blogging;


  • Bought
  • Bust
  • Busy
  • Bored
  • Blocked

What kind of Blog Stopper are you?

]]> News & Events, 2010-08-27T22:34:02+00:00 What Happens when you set children free with video? http://hustream.com/blog/entry/what_happens_when_you_set_children_free_with_video http://hustream.com/blog/entry/what_happens_when_you_set_children_free_with_video#When:20:59:00Z This is an example of what children can do when you set them free on the world. We think it’s pretty cool. They have a clear and natural aptitude for video, that’s for sure.

]]> Engagement & Marketing, News & Events, 2010-08-27T20:59:00+00:00 A Scientific Approach on How Social Media Affects Consumers http://hustream.com/blog/entry/a_scientific_approach_on_how_social_media_affects_consumers http://hustream.com/blog/entry/a_scientific_approach_on_how_social_media_affects_consumers#When:18:19:33Z Most companies understand that social media plays a big role in consumer engagement, but what if there was scientific evidence proving that online interactions build trust and make us feel good?

]]> Engagement & Marketing, 2010-07-12T18:19:33+00:00 $1 Billion of VC in Online Video Not Enough to Save MoveNetworks.com http://hustream.com/blog/entry/1_billion_of_vc_in_online_video_not_enough_to_save_movenetworks.com http://hustream.com/blog/entry/1_billion_of_vc_in_online_video_not_enough_to_save_movenetworks.com#When:19:07:10Z This week there was contemplation in the online video landscape with much commentary and dissection as Move Networks, who deliver live, linear television services via the Internet, tweeted about their company assets up for sale; foosball table included. The price tag: $150 million dollars! Total funding to-date: $91.3m.

]]> Video Industry, 2010-07-02T19:07:10+00:00 Video Quality: Does It Affect Viewer Attention? Sin No. 3 http://hustream.com/blog/entry/is_video_quality_losing_viewer_attention_sin_no._3 http://hustream.com/blog/entry/is_video_quality_losing_viewer_attention_sin_no._3#When:22:33:22Z Have you ever felt perturbed after watching a video that was choppy, or that took a long time to load? Those are surely some big peeves when it comes to the viewer experience. That’s why you need to make it a priority to plan your methods of delivery and make sure not to forget the bandwidth.

]]> Engagement & Marketing, Video University, 2010-06-23T22:33:22+00:00 The iPad: Hot Item? Try it in the sun! http://hustream.com/blog/entry/the_ipad_hot_item_try_it_in_the_sun http://hustream.com/blog/entry/the_ipad_hot_item_try_it_in_the_sun#When:16:13:12Z Summer is finally approaching, time to enjoy the hammock in the backyard with some cold bevies and, as it turns out, a very hot iPad.

]]> Engagement & Marketing, 2010-06-18T16:13:12+00:00 Isagenix’s SVP David Wood Shoots to Fill Oprah’s Boots. He Gets Our Vote! http://hustream.com/blog/entry/hustream_client_auditions_for_oprahs_search_for_the_next_tv_star http://hustream.com/blog/entry/hustream_client_auditions_for_oprahs_search_for_the_next_tv_star#When:21:12:36Z Oprah and TV Producer Mark Burnett are teaming up to choose a potential talk show host for a new show called ‘Your Own Show: Oprah’s Search for the Next TV Star’. The winner gets to host their own show on her new network in 2011. 

]]> News & Events, 2010-06-16T21:12:36+00:00 Does Your Video Capture Viewer Attention? Sin No. 2 http://hustream.com/blog/entry/seven_deadly_sins_of_business_video_sin_no._2 http://hustream.com/blog/entry/seven_deadly_sins_of_business_video_sin_no._2#When:18:17:05Z Everyday consumers are constantly bombarded with advertisements, emails, phone calls, etc so it’s important to keep in mind that video is not just about capturing attention but it’s also about delivering a message that is relevant and important to them in order to keep them engaged.

]]> Engagement & Marketing, Video University, 2010-06-08T18:17:05+00:00 Jeff Hayzlett’s 4 E’s of Social Media: Engage, Educate, Excite, Evangelize http://hustream.com/blog/entry/jeff_hayzletts_4_es_of_social_media_engage_educate_excite_evangelize http://hustream.com/blog/entry/jeff_hayzletts_4_es_of_social_media_engage_educate_excite_evangelize#When:16:39:39Z Last month Jeff Hayzlett, former CMO of Kodak attended Streaming Media East 2010 where he gave an opening keynote presentation. He touched on how he helped Kodak get its mojo back by using streaming media, video technology, and emotional technology to reconnect with its customers.

]]> Engagement & Marketing, News & Events, 2010-06-07T16:39:39+00:00 Shiny New or Quality Aged Content – Where’s the Most Value? http://hustream.com/blog/entry/shiny_new_or_quality_aged_content_wheres_the_most_value http://hustream.com/blog/entry/shiny_new_or_quality_aged_content_wheres_the_most_value#When:17:51:18Z It’s easy to understand why we get obsessed with shiny new things. Our media fed culture loves ‘breaking news’ and so many of us, particularly the celebrity junkies of the Gen Y, love to know what’s hot. Have you ever found yourself addictively checking the latest tweet or feverish headline looking for something insightful, something new?

]]> Engagement & Marketing, 2010-05-28T17:51:18+00:00 SEO and Conversion Optimization : Both Are Required for a Successful Website http://hustream.com/blog/entry/seo_and_conversion_optimization_both_are_required_for_a_successful_website http://hustream.com/blog/entry/seo_and_conversion_optimization_both_are_required_for_a_successful_website#When:16:28:51Z Most companies today are struggling to reach their target audiences through their website in a more authentic, respectful and engaging manner. So how does one accomplish this?

]]> Engagement & Marketing, 2010-05-28T16:28:51+00:00 Engaging Video and Youth : Like Breathing Air http://hustream.com/blog/entry/engaging_video_and_youth_like_breathing_air http://hustream.com/blog/entry/engaging_video_and_youth_like_breathing_air#When:17:54:05Z Want to produce an engaging video? Get the kids to do it!
We’ve all heard the excuses. Video is hard, right?! Wrong. It’s all a case of perspective.

]]> Engagement & Marketing, 2010-05-27T17:54:05+00:00 Seven Deadly Sins of Business Video: Sin No. 1 http://hustream.com/blog/entry/seven_deadly_sins_of_video_sin_no._1 http://hustream.com/blog/entry/seven_deadly_sins_of_video_sin_no._1#When:19:19:11Z A few months ago, we posted the Seven Deadly Sins of Video and provided some insights on how to avoid each of them. Each week, we will discuss each sin more in-depth and provide some valuable tips on how to make your videos more effective. This week we’re covering the first deadly sin.

]]> Engagement & Marketing, Video University, 2010-05-21T19:19:11+00:00 Is WebM Set to Drive HTML5, Google, Mozilla, and Opera? We Think So! You? http://hustream.com/blog/entry/is_webm_set_to_drive_html5._google_mozilla_and_opera_think_so._you http://hustream.com/blog/entry/is_webm_set_to_drive_html5._google_mozilla_and_opera_think_so._you#When:22:11:06Z Good news video content developers and publishers! Google, Mozilla, and Opera have recently partnered to develop and launch a new royalty-free video initiative called WebM that is designed with HTML5 in mind. Best of all, Flash and Microsoft have signed on board to support VP8; the new codec.

]]> Video Industry, 2010-05-19T22:11:06+00:00 Culture Club: Recruiting Your Talent with Video http://hustream.com/blog/entry/culture_club_recuiting_your_talent_with_video http://hustream.com/blog/entry/culture_club_recuiting_your_talent_with_video#When:20:45:46Z Got great company culture? Create a video that showcases it!
How do you recruit your talent? It seems like there are a million different methods for employee recruitment, both online and off.

]]> Engagement & Marketing, Video University, 2010-05-19T20:45:46+00:00 The Computer is the Future of Collaboration http://hustream.com/blog/entry/the_computer_is_the_future_of_collaboration http://hustream.com/blog/entry/the_computer_is_the_future_of_collaboration#When:16:37:47Z Last week, John C. Dvorak, a columnist for PCMag.com wrote an article “The Computer is a Communications Disease” arguing that computers have shifted from “computing” to “communicating”.

]]> Engagement & Marketing, 2010-05-18T16:37:47+00:00 Setting up for a video shoot http://hustream.com/blog/entry/who_says_it_takes_a_long_time_to_set_up_for_a_video_shoot http://hustream.com/blog/entry/who_says_it_takes_a_long_time_to_set_up_for_a_video_shoot#When:18:08:04Z Here is a time-lapsed video of Jordy Starling, HuStream’s Creative Director setting up our main studio for yet another shoot. It only took him less than a minute; probably the fastest setup you’ll ever see!

]]> News & Events, 2010-05-17T18:08:04+00:00 Mark Zuckerberg Hides from PR Gaff : Where’s Waldo? http://hustream.com/blog/entry/mark_zuckerberg_hides_from_pr_gaff_is_video_the_answer http://hustream.com/blog/entry/mark_zuckerberg_hides_from_pr_gaff_is_video_the_answer#When:18:16:53Z Finding Mark Zuckerberg these days is a little like playing Where’s Waldo. A recent post Dear Mark Zuckerberg by Robert Scoble asked a bunch of questions surrounding Facebook security and noted just how visibly absent CEO Mark Zuckerberg has been of late.

]]> Engagement & Marketing, Video Industry, 2010-05-14T18:16:53+00:00