Keith Ferrazzi and the 4R’s of Listening

Keith Ferrazzi and the 4R’s of Listening

Posted 01/29/10

In a recent blog post by Keith Ferrazzi called “Are Your Poor Listening Skills Hurting Your Career?” It features an assessment of four different categories for how we listen. Either we are removed, reactive, responsible, or receptive.  He makes reference to ones career but we feel poor listening hurts you in more ways that just career progression.  Assessing how companies listen to their current and future customers is another important issue.

In the digital age, companies don’t always listen to what their audience wants to see and hear; many push messages through various mediums to their target audiences while customers are guilty of removed listening where they are engaged in various devices such as mobile phones, PDA’s, and laptops while the television is on and reactively listening to other individuals through social media.  This disconnect has made it very challenging for companies to sell their brand by engaging their audience.

Companies need to listen receptively to their customers to help build relationships by being empathetic to their needs and understand their behaviors. This will help to understand how to engage their existing and future audiences.

Conversational Video uses human psychology to deliver a compelling message while taking the user on a personal adventure. In real life let’s face it; you’d never talk straight to someone without asking questions. Good communication includes body language, voice and tone, and words. Conversational Video empowers the consumer to see and listen to the information they want to learn more about. It also encourages the individual to respond to questions and share feedback; the premise behind good conversations – responsible listening.

Posted by Tai Kolenko