Conversations not Commercials
Hunter ‘Blanks’ a Bear: Tipp-Ex Asks You Re-Write the Story
Posted 09/07/10
Tipp-Ex has proven that even the most ordinary of products can have some bite when using video as a medium for engagement. In this case, Tipp-Ex, the makers of correction fluid, created a You Tube Channel and a series of ‘choose your own adventure’ style of interactive videos whereby the viewer directs a hunter to interact with a bear. Some of their videos are definitely hilarious ....
read this article »Posted by Amy Leger
SMEI Invites Peter Matejcek to Speak at Upcoming Event
Posted 09/07/10
We are excited to announce that our fearless Founder Peter Matejcek has been asked to speak at an upcoming Sales & Marketing Executives International (SMEI) being event held in Vancouver on September 21, 2010.
read this article »Posted by Amy Leger
Has your Startup Stopped Blogging? The 5B’s of Startup Blogging
Posted 08/27/10
If your are a startup you’ve just got to blog. Starting a blog is easy, but stopping blogging is easier still.
When I thought about it, there are probably five main reasons companies stop blogging;
- Bought
- Bust
- Busy
- Bored
- Blocked
What kind of Blog Stopper are you?
read this article »Posted by Nick Kellet
What Happens when you set children free with video?
Posted 08/27/10
This is an example of what children can do when you set them free on the world. We think it’s pretty cool. They have a clear and natural aptitude for video, that’s for sure.
read this article »Posted by Nick Kellet
A Scientific Approach on How Social Media Affects Consumers
Posted 07/12/10
Most companies understand that social media plays a big role in consumer engagement, but what if there was scientific evidence proving that online interactions build trust and make us feel good?
read this article »Posted by Tai Kolenko