Conversations not Commercials
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Keith Ferrazzi and the 4R’s of Listening
Posted 01/29/10
In a recent blog post by Keith Ferrazzi called “Are Your Poor Listening Skills Hurting Your Career?” It features an assessment of four different categories for how we listen. Either we are removed, reactive, responsible, or receptive.
read this article »Posted by Tai Kolenko
Negative Feedback Can Actually Be a Good Thing
Posted 01/21/10
In the era of social media, brands need to be very conscientious about what is being said about them. Whether it’s the public commenting on advertisements that they dislike, unhappy customers tweeting about negative experiences with a company, employees posting inappropriate video clips, or customers posting product video reviews, the brands reputation is at stake and openly listening and responding to customers is crucial.
read this article »Posted by Tai Kolenko
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